ASO Marketing Consultant

Das ist der Job

About the job We are looking for passionate ASO experts for contract positions.

Darum lohnt es sich

Key Responsibilities • Conduct comprehensive keyword research and competitor analysis. • Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). • Advise on A/B testing of icons, screenshots, and videos to improve conversion rates. • Ensure compliance with Apple and Google app store guidelines. • Develop and implement organic growth strategies to improve rankings and downloads. • Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals. • Analyze user acquisition funnels and provide actionable recommendations. • Monitor app store analytics, KPIs, and conversion metrics. • Prepare regular reports highlighting trends, insights, and ROI. • Continuously refine strategies based on data-driven insights and market trends.

There are currently openings with clients looking for consultants between 15 and 40 hours per week.

Qualifications • 3+ years of proven experience in App Store Optimization (ASO) with measurable results. • Deep understanding of app store algorithms , ranking factors, and best practices. • Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.). • Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. • Excellent communication skills with the ability to present insights clearly to stakeholders. • Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).