Consultant

Das ist der Job

We are looking for an experienced Omnichannel Orchestration Architect to join us at a pivotal moment of transformation.

Darum lohnt es sich

Tasks: • Assess the current omnichannel landscape across countries — identifying gaps in integration, data foundation, and channel execution, and mapping customer journeys across touchpoints • Design the end-to-end target architecture spanning CRM, web, content, campaign platforms, and data layer — defining integration patterns, data flows, and interoperability • Build a unified customer data foundation covering HCP/HCO profiles, identity, consent, and interaction data — including governance and activation across channels • Define cross-channel orchestration logic across field force, digital, and medical engagement — enabling segmented, triggered, and personalized journeys instead of siloed execution • Integrate content lifecycle and governance into the ecosystem — from creation through MLR review, approval, DAM storage, and channel activation — supporting modular reuse and compliant personalization • Translate commercial excellence vision into a pragmatic roadmap — prioritizing use cases, pilot markets, and a phased rollout that balances near-term delivery with long-term architecture • Define the target operating model and capability gaps — including recommendations for roles, team structure, and partner setup needed to execute omnichannel at scale • Serve as a senior cross-functional integrator — aligning business, IT, CRM, digital, and data stakeholders around a shared understanding of how omnichannel is technically enabled Qualification: • 10+ years in omnichannel strategy, MarTech architecture, CRM, or digital transformation — with a proven track record of designing integrated, end-to-end marketing technology ecosystems • Deep expertise across CRM (ideally Salesforce Life Sciences Cloud), web and content ecosystems (AEM, DAM), marketing automation, and customer data architecture (CDP, identity, data platforms) • Ability to translate business ambition into technical and data architecture — identifying gaps, dependencies, and integration needs in complex environments • Experience in global, multi-market organizations with varying levels of maturity • Strong stakeholder management skills and the ability to align diverse teams around an emerging vision Start: July (latest early August) || Duration: 6 months || Capacity: minimum 30 hours/week || Location: on-site (Frankfurt am Main) and remote While an omnichannel marketing ambition exists, the underlying technology architecture, data foundation, and cross-channel orchestration capabilities are not yet fully defined or connected.

This role will act as the driving force to build this foundation — translating strategic intent into a scalable, technology-enabled omnichannel ecosystem.

You will bridge business, data, and technology, connecting CRM (Salesforce Life Sciences Cloud), web (AEM), content, and other customer touchpoints into coherent, end-to-end customer journeys across a global, multi-country environment. This is a hands-on, highly conceptual role focused on defining the "how" behind omnichannel.