Junior Consultant - Marketing Analytics (m/w/d)

Das ist der Job

Basic knowledge of BI & data visualization – preferably early projects with Power BI and/or Looker Studio.

Darum lohnt es sich

Junior Consultant – Marketing Analytics (m/w/d) Mercedes‑Benz Consulting GmbH is looking for a motivated Junior Consultant to join our team in Leinfelden‑Echterdingen.

Support briefing and oversight of implementation by developer teams: translate tracking requirements into tickets/user stories with acceptance criteria, coordinate with product/IT, and perform functional acceptance (testing/QA) of implementation.

Help prepare and present analysis results (storytelling, clear visuals) and run workshops/enabling sessions for client teams. Strong proficiency with MS Office and collaboration tools such as Mural and Microsoft Teams. Experience with modern AI‑supported tools. Benefits Employee events and discounts.

This full‑time, permanent position focuses on web and app traffic analysis, tracking implementation and data‑driven insights to support our clients' marketing strategies. Responsibilities Support traffic and usage analysis for web & app (KPIs, funnel, cohort, journey analytics) in Google Analytics 4.

Assist in the conception of tracking (measurement plan) & specifications: KPI/conversion definition, GA4 event/parameter taxonomy, naming conventions, consent requirements, and creation of tracking documentation & blueprints.

Collaborate on the development of reports & dashboards in Looker Studio and Power BI (data modeling, visualization, automated rule‑based reporting) and derive insights and recommendations.

Actively advise clients on use cases, KPI frameworks, and the Marketing‑Analytics tech stack (e.g., GA4, consent‑management, BI/reporting) with a focus on concept, requirements and scalable reporting setups.

Qualifications Studium or Ausbildung in a relevant field such as economics, (computer) science, statistics, media/communication studies, or application development. Practical experience with Google Analytics 4 (events, parameters, explorations, goal/conversion logic) – ideally paired with Google Tag Manager.

Experience in an agency or consulting setting (marketing / data & analytics) and enjoyment of client communication and stakeholder management. Analytical thinking and structured work style: formulate hypotheses, interpret results clearly, and document insights. Excellent communication and presentation skills.

Fluent in German and English (business level); additional languages an advantage. Nice to have Strategic and analytical understanding of marketing funnels, target audiences, and campaign logic. Knowledge of tagging, consent, and tracking setups (e.g., Google Tag Manager, Consent Mode) to assess and support implementation.

Fundamentals in SQL or BigQuery (or interest in developing these skills). Interest in testing & optimization (A/B tests, conversion‑rate optimization) and in turning insights into concrete actions. Additional Information Location: Leinfelden‑Echterdingen (hybrid work possible). Employment: Full time, permanent, starting as soon as possible.

We especially welcome applications from people with disabilities or who are otherwise protected under German law. Employee participation and mobile phone options. Health measures and flexible working hours. Company pension scheme. Hybrid work arrangements and good connectivity. #J-18808-Ljbffr